NBC Sports | LA28 CALIFORNIA DREAMIN’

Featuring Kate Hudson, this spot aired at the conclusion of the Milan-Cortina Olympics to promote the 2028 Olympics held in Los Angeles!

NBC | PEACOCK | SUNDAY NIGHT BASKETBALL OPEN

Four-time Grammy Award–winning artist Lenny Kravitz stars in the stylized weekly show open for Sunday Night Basketball, NBC’s primetime NBA showcase. Taking over the Sunday night slot following the NFL season, the open features Kravitz performing a reworked version of Elvis Presley’s “A Little Less Conversation,” with custom lyrics and high-energy, stylized visuals woven through NBA highlights—setting the tone for the league’s biggest weekly matchup. The Northern Lights team partnered with NBC to develop the open from initial animatics through editorial, finishing, and final conform.

“I have been a fan of basketball and the NBA since I was a kid,” Kravitz said in a statement. “I am happy to be invited to take part with NBC Sports and the NBA, and I celebrate their support of sports, music, and culture. I am looking forward to this special moment.”
- Lenny Kravitz

GAME CHANGER | ANTHEM

Shot on location in LA with BODEGA and our Bright Black director duo.

USOPC | TEAM USA WINTER

We worked directly with the USOPC to highlight their amazing and inspirational roster of Team USA’s Winter Olympic athletes in a design driven, visually unique way, tying the messaging into their iconic ONE FOR ALL campiagn.

SEC | COMING TOGETHER

BODEGA's Director/Studio IAMSTATIC teamed up with TRG to reimagine the SEC as a unified visual universe. Inspired by installation art and museum scales sculptures, the IAMSTATIC team worked their craft to 200+ bespoke assets to transform mascots and landmarks into iconic 3D icons.

NBC | SUNDAY NIGHTS

In 2026, NBC will air sports on Sunday nights 48 out of the 52 weeks of the year. To celebrate this partnership with the NBA, MLB, and NFL, NBC collaborated with the Northern Lights Agency to craft a spot that would Air on Super Bowl Sunday. Leaning on the Iconic Etta James’ song “A Sunday Kind of Love”, we highlighted the iconic players and emotions that the NBA, MLB and NFL bring on Sunday night, game night, on NBC.

NETFLIX | NFL CHRISTMAS GAMEDAY OPEN

2025 NFL Christmas Gameday Opener on Netflix! Shot in five cities, featuring 4 teams, the world’s biggest Christmas tree and the one and only Kelly Clarkson bringing the holiday magic! 

“Kelly Clarkson kicked off the NFL’s Christmas Gameday on Netflix
with an exuberant and appropriately festive rendition of her holiday original “Underneath the Tree.”
– Rolling Stone

“The best guest ever to perform a Christmas song!!! Y'all rocked this year, NFL!!! 🥹🫶”"
“What a way to start an NFL game. Kelly is the best!!!”
“We need the whole song! She sounds and looks incredible!”

PARAMOUNT+ UFC | ALL IN ONE PLACE

The new home of UFC.

 ESPN | AUSTRALIAN OPEN 2026

Mr Wonderful channeled the competitive Grand Slam energy into a high-impact promo campaign for ESPN, crafting dynamic player animations, bold title treatments, and playful motion graphics that elevate and energize the match footage.

PARAMOUNT+ | UEFA CHAMPIONS LEAGUE

Entering our 5th season of partnership with Paramount+, this ongoing campaign consists of spots for UEFA, CONCACAF including the US Men’s and Women’s National Teams, Italy’s Serie A, Argentina’s LPF, Brasil’s Serie A, and the Asian Football Confederation. In addition to hero anthem spots we’ve produced thousands of topical and championship match promos for use across all media platforms and delivery formats, including work seen by millions in the Super Bowl broadcasts and World Cup matches.

FOX | WOMEN’S WORLD CUP | USA VS. EVERYONE

With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the FIFA Women’s World Cup. Our team at SuperExploder provided the audio mix and sound design along with all sonic elements for the campaign. The 90-second spot, “USA vs. The World,” stars Alex Morgan, Megan Rapinoe, Rose Lavelle, Crystal Dunn and Naomi Girma. Former player-turned-analyst Carli Lloyd makes a cameo appearance, as do Fox Sports hosts Rob Stone and Aly Wagner.