THE POWER OF PARTNERSHIPS
Brand integration is one of the most powerful ways to cut through the noise and make meaningful connections with audiences, while delivering campaign consistency across platforms, added value and measurable results for your clients.
Mr Wonderful specializes in partnering with you and your team to produce strategic, revenue generating integrations, from ideation through execution and final delivery.
Take a look at a curated selection of successful work.
JEEP/GOLF GRAND WAGONEER DISRUPTIVE REJOIN
The real winner of the Ryder Cup was Mr Wonderful’s latest work for Jeep. This beautifully crafted CG animation seamlessly transitions from Jeep’s latest commercial, featuring Derek Jeter and the new Grand Wagoneer, back into live coverage of the event on the Golf Channel.
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SAMSUNG/NBC GALAXY S24 EPL LAUNCH
Samsung has ushered in a revolutionary era of mobile AI with the launch of new Galaxy S24 series. The SAMSUNG | EPL commercial launch animation is a unique NBC innovation that acts as a 5 second lead-in to the latest 30 second SAMSUNG commercial. The creative strategy involved finding that connection between the two brands to create a unique intro to Samsung’s new offering.
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WELLS FARGO/NBC BEHIND THE VOICE PODBUSTER
Wells Fargo continues its successful partnership with The Voice where it debuted a custom “isopod,” an NBCU commercial offering in which their brand spot is bracketed by co-branded bumpers that seek to create a seamless content-commercial experience.
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CARVANA/INDY CAR CO-BRANDED ANIMATION
Mr Wonderful teamed up with NBC Sports to incorporate Carvana and its signature car vending machine as a key sponsor for its run of IndyCar Series races. Just wait until you see what a Carvana token can get you!
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CANADA DRY COMMERCIAL LAUNCH ANIMATION
Canada Dry’s Ginger Ale with Lemonade is ‘The Perfect Combination.’ Their sponsorship of the NBC Sports Championship Season provided Mr Wonderful with the opportunity to showcase our own perfect combination of concept and execution with this refreshing CG animation.
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NBC/MY LITTLE PONY BLENDED BUMPER
The rainbow aesthetics of Hasbro’s My Little Pony naturally compliments NBC’s brand identity. Mr Wonderful used that as a starting point and imparted the partnership with some extra creative magic in this sweet and colorful blended bumper.
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SONIC/NASCAR INTEGRATED CAMPAIGN
Mr Wonderful collaborated with Sonic’s marketing team to concept, write, direct, and finish this multi-spot, cross platform campaign as part of Sonic’s sponsorship of NASCAR on NBC. Paying homage to Sonic’s iconic commercial spots, we introduced two new characters to promote Sonic’s summer offerings and key events on the NASCAR calendar with a quirky exchange of dialogue.
NISSAN/NBCU BLENDED BUMPERS
Several networks in the NBC portfolio tapped Mr Wonderful to concept and execute a set of blended bumpers for Nissan’s partnership with NBC Universal. Leveraging the iconic Nissan chrome badge, we reverse-engineered Nissan’s visual mnemonic to seamlessly transition from each network logo (NBC, Bravo & Telemundo), imparting it with extra speed and style to launch this unique and expansive partnership.
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DUNKIN’/AGT COMMERCIAL LAUNCH ANIMATION
America – it Runs on Dunkin’ and sure has a ton of Talent! In this animated commercial launch, Mr Wonderful gave the iconic Dunkin‘ tumbler an opportunity to showcase its own unique personality during the AGT: The Champions. A dizzying array of animated Dunkin’ icons transform our talented tumbler and its slick surroundings into the commercial break.
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THE POWER OF PARTNERSHIPS
For more information or project inquiries please contact:
Carrie Spott
Head of Business Development
We look forward to partnering with you!